Chappell Roan × Lollapalooza Brasil 2026

AMOE Compliance UX Proposals

Five layout approaches to satisfy California's "unavoidable" AMOE standard while strengthening the cause narrative and protecting conversion.

Proposal 1
Mission-First Reframe
Restructure the page so the cause narrative leads. Sweepstakes becomes the reward for engaging with The Midwest Princess Project's mission, not the page's identity.
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Proposal 2
Value-Differentiated Paths
Both entry paths clearly presented with equal odds. The donation path delivers tangible extras (impact receipt, Chappell thank-you, badge, donor wall) that make free entry feel empty by comparison.
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Proposal 3
Persistent AMOE Banner
Cookie-consent-style fixed bottom banner that's always visible — the most literal interpretation of "unavoidable." Frees the main page to focus entirely on the cause and donation.
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Proposal 4
Collective Goal + Social Proof
Live fundraising thermometer, donor ticker, milestone unlocks, and supporter wall. Transforms the page from "me winning" to "us funding a movement." AMOE users don't move the needle.
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Recommended Approach START HERE
Combined: All Proposals Unified
Mission-first hero + persistent AMOE banner + collective goal + value-differentiated paths + donor wall. The full compliance-conversion solution designed for CA DA review and Live Nation legal.
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Context

Current campaign: propeller.la/chappelllolla2026

Current AMOE rate: 83% (Chappell Roan / MPP campaigns)

Target AMOE rate: ≤15%

Compliance standard: California "unavoidable" AMOE + Live Nation legal (Tammy LeMelle)

These mockups are for internal review and scenario modeling for presentation to CA AG/DA and Live Nation legal.